SEO & GEO
A page you know that ranks in the top three for a query gets completely ignored by the AI Overview sitting above it, while a less authoritative article from a domain you've never heard of gets quoted verbatim. Why?
Read storyA chatbot can pass every automated accessibility scan on the market and still be unusable for someone navigating it with a screen reader.
Read storyThe most disorienting thing about bad software isn't that it fails; it's that it fails in ways that make us feel like the problem.
Read storyThe Forbes Accessibility 200 measures a plausible proxy for accessibility, not accessibility itself.
Read storyOn 4 June 2026, the Tribunal judiciaire de Caen confirmed that the Auchan off-ramp was not available to everyone, and a self-declared accessibility percentage under 100% was not enough.
Read storyIf you've been creating content to improve rankings but seeing diminishing returns, the problem is likely that Google's 2025 algorithm changes rewarded strategic intent over content quantity.
Read storyWCAG 3.0's March 2026 working draft introduces Bronze-Silver-Gold scoring that compliance tools currently in use aren’t built to handle.
Read storyAccessibility improvements are likely to directly translate to conversion rate gains, expanded market reach, and measurable ROI. So why don't teams prioritize them more?
Read storyIf you’re like me, your organic traffic has dropped while your rankings have stayed the same. What’s up with that? What does success look like in a post-AI search landscape, and how do we measure it?
Read storyI’ve been working in SEO since 2011. There have been plenty of times where industry pros have waxed rhapsodic about how SEO is dying, we’re all out of work, the end is nigh, etc. Of all those, the advent of LLMs is probably the single event that’s changed SEO the most since search engines became a thing at all.
Read storyTeams that fix form accessibility errors first see measurably higher conversion improvements than those starting with alt text, despite alt text violations appearing on 60% more websites.
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