SEO & GEO
I’ve been working in SEO since 2011. There have been plenty of times where industry pros have waxed rhapsodic about how SEO is dying, we’re all out of work, the end is nigh, etc. Of all those, the advent of LLMs is probably the single event that’s changed SEO the most since search engines became a thing at all.
Read storyTeams that fix form accessibility errors first see measurably higher conversion improvements than those starting with alt text, despite alt text violations appearing on 60% more websites.
Read storyIf your organization produces public-facing PDFs, you need to adhere to PDF accessibility standards. Easier said than done.
Read storyThe court did not find that Auchan's site was accessible. It found that one specific French law didn't reach the specific corporate entity that got sued. That is a much narrower finding than "the defendant won" makes it sound, and the part everyone will skip is the part that should worry you.
Read storyAI “understanding” is just statistical pattern matching. But it’s scaled to create emergent behaviors that arise from a bonkers amount of computational volume.
Read storyGoogle recently announced what they called "Modern Web Guidance" (MWG) at Google I/O, pitching it as an expert-vetted framework to help AI coding agents build accessible, secure, and performant web experiences. And how great it would be if it worked.
Read storyFor thirty years, Section 230 made social media platforms legally untouchable. That ended in March 2026 when a Los Angeles jury ruled on a $6 million verdict, which represents the first successful exception to Section 230’s platform immunity shield in the law’s history.
Read storyScreen reader users can reliably identify AI-generated alt text, and they abandon navigation tasks more frequently compared to when human-written alt text is used.
Read storyGlobal Accessibility Awareness Day comes around every year, and every year the same question follows: Okay, but what do I actually do? Here are some quick fixes you can implement today.
Read storyCarousels exist because teams avoid priority decisions. Unfortunately, users ignore them anyway. Here's the research behind that, and a better alternative.
Read storyThis case will determine whether competitive analysis remains possible or becomes legally prohibited.
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