Video Transcript
“Hey, can you tell me how many views my blog post is getting?”
“I built a new landing page. Is it working?”
“What do all these numbers mean?”
Is your team asking you questions like this ten times a day? Wouldn’t it be great if they just had access to Google Analytics to find out for themselves? But let’s be real.
Your content editors wouldn’t be able to decipher all the jargon in there anyway. Analytics shouldn’t be hard. Let me show you a better way.
Silktide is so easy to use, it puts the power of analytics into the hands of everyone in your organization. We like to say: zero training needed.
With Silktide Analytics, you can find out where your visitors came from and what they did when they arrived. Now you’ll know if your social media campaign is working.
Create marketing funnels to see where people drop off in important journeys, so you can make informed decisions about where you need to improve.
Get insights into user behavior with three kinds of heatmaps. You’ll find out how far your users scroll through your pages, which parts of the page they interact with, and even how frustrated they are.
You can set goals and track important conversions like form fills, checkout flows or content downloads. Goals and funnels in Silktide work retroactively, so any new ones you set up will be complete with historical data. This is super useful for those “Oh, I wish I’d been tracking that” moments.
Just like the rest of the platform. You can split your website into sections and report on each individually. You can even set permissions so teams can only see the data relevant to their own work.
When it comes to privacy concerns, Silktide Analytics is completely cookie free. That means it’s not spying on your users and it’s definitely not sending their data to a third party for advertising purposes. And it doesn’t store any user data, so it’s completely GDPR compliant.
The best part? Silktide Analytics is tightly integrated into the rest of our platform. So for all those accessibility, content, and user experience issues, you’ll easily see how many people found them. This means you can prioritize the fixes easily and make the best use of your limited time.
It’s analytics your whole organization will love. Try it out today by booking a demo with our team.
Visit silktide.com/analytics for more information.
Built for everyone
Anybody can use Silktide Analytics regardless of their level of technical knowledge. Web managers rejoice – no more data request tickets from your team!
- Written in plain language
- Designed for non-experts
- Simple to navigate
What you’ll achieve with Analytics
It’s tightly integrated with the Silktide platform, helping you measure customer behavior and improve user flows.
Measure the ROI of your campaigns
Does your website work? Silktide Analytics helps answer common questions by giving you actionable information, funnels, and goal tracking.
- Which campaigns bring people to you?
- What content keeps people on your site?
- Are you achieving your goals?
Optimize the user experience
Three kinds of heatmaps help you understand engagement, attention, and frustration.
- See how people interact with your site using click maps
- Measure how much of your content is seen
- Learn what doesn’t work by identifying broken expectations
Accelerate your quality assurance
Too much to do with too little time? Silktide helps you focus.
- Identify the problems experienced most by your visitors
- Prioritize based on real-world impact
- Identify and eliminate waste, like unseen pages
Drive traffic and fix frustration
Watch the 2-minute case study to see how Silktide’s workflow can help your organization.
