Achieve your website goals
Track goals and conversions to ensure your marketing spend is working for you. Take action to fix your revenue pipeline using valuable data.
- Define and track goals over time
- Identify factors that impact your success
- Filter data and compare costs with results
![](https://silktide.com/app/uploads/2023/07/Measure-ROI-Image.png)
Measure content engagement
Get real insights about your customer behavior and make informed changes based on heatmap data.
- Monitor user behavior with click maps
- Determine where people leave with scroll maps
- Identify user problems with frustration maps
![](https://silktide.com/app/uploads/2023/07/Measure-ROI-Image-1.png)
Understand your advertising
Track every visitor with full support for common tracking codes. Measure the effectiveness of:
- Vanity URLs
- Social media posts
- Paid advertising campaigns
- Emails and newsletters
![](https://silktide.com/app/uploads/2023/07/Which-campaigns-work-image.png)
Optimize your conversion rates
Measure multi-step funnels to see where users drop off, and make changes to improve your conversion rates. Use page views or custom events at each step for complete customization.
![](https://silktide.com/app/uploads/2023/07/Funnels-image.png)
Got questions?
We’ve got answers. Find out how Silktide Analytics works and much more.