![](https://silktide.com/app/uploads/2022/09/Page-views-Image.png)
Page views
How many times each page on your website is loaded
![](https://silktide.com/app/uploads/2022/09/Unique-visitors-Image.png)
Unique visitors
Brand-new visitors to your site within the chosen time period
![](https://silktide.com/app/uploads/2022/09/Returning-visitors-Image.png)
Returning visitors
People who return to your site within 24 hours having previously visited
![](https://silktide.com/app/uploads/2022/09/Exit-Image.png)
Entrances and exits
The page a visitor first saw and the page from which they left your website
![](https://silktide.com/app/uploads/2022/09/Bounce-Image.png)
Bounce rates
Users who land on a page and then do not visit another page
![](https://silktide.com/app/uploads/2022/09/UTM-icon.png)
UTM Tracking
Source, Medium and Campaign tracking with standard and custom advertising tracking code support
![](https://silktide.com/app/uploads/2022/09/Location-Image.png)
Location
Understand which countries and regions your users are located in
![](https://silktide.com/app/uploads/2022/09/Devices-Image.png)
Devices
Desktop and mobile traffic along with browser window size and operating system
![](https://silktide.com/app/uploads/2022/09/Scroll-depth-Image.png)
Scroll depth
Average percentage of scroll on every page, perfect for measuring which content is the most engaging
![](https://silktide.com/app/uploads/2022/09/Words-Image.png)
Words read
How many words were read on each page
![](https://silktide.com/app/uploads/2022/09/Filters-Image.png)
Filters
Data filtering by page, browser, O/S, source/medium, campaign, and location. In any combination.
![](https://silktide.com/app/uploads/2022/09/Segments-Image.png)
Segments
Split your audience into groups and report on their activity separately.
![](https://silktide.com/app/uploads/2022/09/Downloads-Image.png)
Downloads
Track document downloads. Includes PDFs and common Office file types, like .doc and .xls.
![](https://silktide.com/app/uploads/2022/09/Events-Image.png)
Events
Report on page views, clicks, and frustration events. Create and report on your own custom event types.
![](https://silktide.com/app/uploads/2022/09/Query-parameters-Image.png)
Query parameters
Assign any query parameter to a campaign report. Go beyond simple UTM tracking and report on everything