• Page views

    How many times each page on your website is loaded

  • Unique visitors

    Brand-new visitors to your site within the chosen time period

  • Returning visitors

    People who return to your site within 24 hours having previously visited

  • Entrances and exits

    The page a visitor first saw and the page from which they left your website

  • Bounce rates

    Users who land on a page and then do not visit another page

  • UTM Tracking

    Source, Medium and Campaign tracking with standard and custom advertising tracking code support

  • Location

    Understand which countries and regions your users are located in

  • Devices

    Desktop and mobile traffic along with browser window size and operating system

  • Scroll depth

    Average percentage of scroll on every page, perfect for measuring which content is the most engaging

  • Words read

    How many words were read on each page

  • Filters

    Data filtering by page, browser, O/S, source/medium, campaign, and location. In any combination.

  • Segments

    Split your audience into groups and report on their activity separately.

  • Downloads

    Track document downloads. Includes PDFs and common Office file types, like .doc and .xls.

  • Events

    Report on page views, clicks, and frustration events. Create and report on your own custom event types.

  • Query parameters

    Assign any query parameter to a campaign report. Go beyond simple UTM tracking and report on everything

  • Rename campaigns

    Consolidate tracking parameters to group and rename them, adding your own icon for cleaner reporting

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