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Page views
How many times each page on your website is loaded
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Unique visitors
Brand-new visitors to your site within the chosen time period
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Returning visitors
People who return to your site within 24 hours having previously visited
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Entrances and exits
The page a visitor first saw and the page from which they left your website
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Bounce rates
Users who land on a page and then do not visit another page
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UTM Tracking
Source, Medium and Campaign tracking with standard and custom advertising tracking code support
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Location
Understand which countries and regions your users are located in
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Devices
Desktop and mobile traffic along with browser window size and operating system
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Scroll depth
Average percentage of scroll on every page, perfect for measuring which content is the most engaging
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Words read
How many words were read on each page
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Filters
Data filtering by page, browser, O/S, source/medium, campaign, and location. In any combination.
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Segments
Split your audience into groups and report on their activity separately.
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Downloads
Track document downloads. Includes PDFs and common Office file types, like .doc and .xls.
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Events
Report on page views, clicks, and frustration events. Create and report on your own custom event types.
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Query parameters
Assign any query parameter to a campaign report. Go beyond simple UTM tracking and report on everything
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Rename campaigns
Consolidate tracking parameters to group and rename them, adding your own icon for cleaner reporting
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