If you’re like me, your organic traffic has dropped while your rankings have stayed the same. What’s up with that? What does success look like in a post-AI search landscape, and how do we measure it?
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SEO & GEO
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I’ve been working in SEO since 2011. There have been plenty of times where industry pros have waxed rhapsodic about how SEO is dying, we’re all out of work, the end is nigh, etc. Of all those, the advent of LLMs is probably the single event that’s changed SEO the most since search engines became a thing at all.
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This case will determine whether competitive analysis remains possible or becomes legally prohibited.
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Is this the first major step in breaking Google’s search monopoly? Honestly, probably not. But I’ll be getting the popcorn anyway.
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If you want to appear in LLMs and AI Overviews, create well-structured, conversational content that appears in the top 10 search results.
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