For users who rely on screen readers or navigate through content quickly, it’s frustrating when links don’t make sense without the surrounding text. And screen readers provide users with lists of the links on the page to make navigation easier.
Link Purpose (Link Only) ensures that every link clearly conveys its purpose, so users know where they’re going without having to guess.
Who this impacts
- Screen reader users: People using screen readers often jump from link to link, so if a link’s text isn’t clear, they won’t know where it will lead.
- Keyboard navigators: Those who rely on keyboard navigation benefit from links that clearly indicate their purpose without needing to rely on surrounding context.
- Everyone: Clear, descriptive links improve usability for all users, helping them navigate websites more efficiently.
How to meet Link Purpose (In Context)
- Use clear, descriptive link text: Ensure that every link makes sense on its own without requiring surrounding text for context. Instead of “Click here,” try “Learn more about accessibility” or “Download our brochure (PDF).”
- Test links with screen readers: Ensure that link text is descriptive and meaningful when navigating the site using assistive technology like screen readers.
- Keep it concise: While it’s important to provide enough context, avoid making links overly long. Striking the right balance helps users understand the link’s purpose at a glance.
Practical example
Catbook used “read more” links for each of its profiles. After revising its approach for Link Purpose, the site now uses links like “Read more about Taffy,” so users have a clearer idea of where the link will take them.
Top tips
- Use meaningful link text: Always make sure the purpose of the link is clear by reading just the link text, without relying on surrounding context.
- Avoid generic phrases: Steer clear of using links that say “Click here” or “Read more.” Instead, provide links like “Explore accessibility guidelines” or “Learn more about our services” to make the destination obvious.
- Test for clarity with assistive technology: Make sure screen reader users and those who navigate with keyboards can understand link destinations without extra effort.
- Be concise but clear: Ensure that link text is clear without being too wordy, striking the right balance between brevity and clarity.