The Challenge
Cille took over as web editor in 2020. At the time, there was no web governance tool in place, and the scale of what needed fixing was immediately obvious.
“There were a lot of errors on our site, and I couldn’t begin to tackle everything that was wrong.”
She is responsible for eight websites on the same platform. The largest has around 3,000 pages. She doesn’t write the content herself. That falls to roughly 200 editors, soon to be 250, scattered from Trondheim to Kristiansand. Her job is to make sure they have what they need, use templates correctly, and publish content that reflects the standards expected of Norway’s largest infrastructure company.
That standard matters to her. “If the website doesn’t have quality, people might think the railway doesn’t either, because Bane NOR is being sloppy.”
Some of Bane NOR’s web content also carries operational weight. For certain technical audiences, pages need to be available and accurate because they support work connected to keeping the railway running safely.
Managing all of that, across a distributed team she doesn’t sit with, with content she doesn’t personally produce, is the core problem she needed to solve.
The Solution
Cille starts every day in Silktide. She checks for broken links and spelling errors first, then reviews the previous day’s publishing activity to see how editors have used templates and whether anything needs correcting. Sometimes she tells them. Sometimes she just fixes it herself.
Click maps became a practical tool, not just an analytical one. She uses them to see which content is getting attention and to make the case for moving high-traffic content higher up the page. Her UX designer uses the same data.
But the most significant shift came from a simpler idea.
When editors publish new content, whether it’s a neighborhood notice about nearby construction or an update to a major section of the site, Cille wanted them to run a quick check before moving on. Open the Chrome extension, scan the page, fix any errors on the spot.
“You avoid getting a report with a hundred spelling errors you never have time to fix. If you do it as a routine, it becomes part of publishing.”
She’s clear about why this division makes sense. Web editors like her can focus on improving the site using click map data and structural improvements, while individual editors take responsibility for their own content quality. “A healthy division,” she called it.
Rolling this out to 250 editors across the country, one-to-one, will take time. She’s aiming to have it established during the autumn.
The Outcome
Bane NOR’s content score now sits at 92%, a result Cille is pleased with.
Silktide also surfaced problems that had previously gone unnoticed. After switching from a previous tool, she spent the first six months working through issues in metadata, page titles, and other content that hadn’t been flagged before.
The biggest change, though, is control. Cille can see what has been published, check where users are clicking, retest pages whenever she needs to, and give editors a practical way to check their own work before quality issues become her backlog.
When asked what she would say to someone considering Silktide, she didn’t hesitate.
“Stop overthinking it. Just buy it.”
For Cille, the time saving alone makes the case. The Chrome extension makes it easier for colleagues to check pages themselves, while click maps and statistics help leaders understand whether the content they care about is actually being read. “I can just go into that one page and look at the statistics,” she said.
What’s Next?
Cille’s priority is getting the Chrome extension routine embedded across the full editorial team. With 250 editors working remotely across Norway, that means one-to-one onboarding. She’s working through it and expects it to be established during the autumn.