Video Transcript
Question:
Could you please tell us about your role?
Leo:
There’s a lot of consulting involved and basically trying to improve the businesses of our partners. I’m leading the team in Costa Rica, and I’m part of the leadership for the department. We’re focused mostly on digital accessibility audits. So what we do is basically get a digital product, whether it be a PDF file… mostly our main target product is a website and we cover that.
We set up tests based on the WCAG standard and we perform an audit over that, and share results with our clients/partners in order for them to solve those accessibility barriers that they have.
Question:
Where does Silktide fit into your workflow?
Leo:
What we have been doing is proactively scanning their websites using Silktide in this case and then doing the analysis on those results. And then we prepare our deck where we show the results and we say, you know, let’s partner up, let’s work on this. See that there are some barriers, there are some issues that you might need help with, and we’re here to help you on that. So that’s basically one of the main initiatives where we have been using Silktide.
Question:
How does Silktide help?
Leo:
One of the strongest points that we make there, is we usually select the top ten of the accessibility checks that Silktide reports have the most issues. And usually analyze that and say, you know, what is this about? Is this about keyboard navigation? Is this about color contrast? Is this where the users will be most impacted, and which groups of disabilities will be more impacted? And then we put it there and say, you know, users are unable to navigate through this page because of these barriers that we have. And these are the different groups that will be impacted by this and they’re unable to consume your digital products.
Question:
What information does Silktide provide?
Ian:
One of the main facts that we get from Silktide is that we use the accessibility score to provide a reference point for where they are in terms of compliance with the accessibility standard. Right? Even though we’re very upfront in telling them what is in this initial scan and saying that it covers over 60% of the of the standard, it won’t cover everything. There’s always manual testing involved, but it certainly gets us to a good portion of the of the way ahead without having to involve a single person in this.
So we usually go with this score because it is something really simple, right? It’s a number. It’s a test. They either pass it or fail it. And we usually go with this because it’s simple for them to understand where they are.
So that’s what we have been doing. And the information we’re getting from Silktide is really valuable in terms that I don’t need to engage a team of four people for a couple of weeks to get the same results that I get from Silktide overnight. I leave it running and by the next morning I already have results.
It’s so easy for me to be independent in these types of analysis without having to wait for one of the of the groups in my team to be available and do that. So I can be proactive with certain customers, for certain potential clients, in generating this type of sales pitch as we call and try to get them involved into the accessibility improvement.
Leo Rodríguez leads the Accenture accessibility team in Costa Rica and uses Silktide to support their business development efforts.
Accenture is a global consulting firm that provides professional services to large organizations. One of the areas they focus on is improving web accessibility for their clients. Leo Rodríguez leads the digital accessibility team in Costa Rica and sat down to talk to us about how he uses Silktide to win more business.
Leo and his team use Silktide as their main product to target website accessibility issues. They set up tests based on the WCAG (Web Content Accessibility Guidelines) standard and perform an analysis of the results. They then share the results with their clients and partners, along with a deck that outlines the issues and offers solutions.
One of the strengths of Silktide is its ability to quickly identify the most common accessibility issues on a given website. Leo and his team analyze these checks to determine the impact on users and the specific disability groups that will be affected. This information is presented to their clients as a powerful incentive to improve their website accessibility.
Using Silktide, Leo’s team is able to take a proactive approach to accessibility improvement. They scan their client’s websites using Silktide without involving the client initially. This allows them to prepare a deck that outlines the issues and offers solutions before approaching the client. This approach has proven to be successful in gaining new clients.
By providing solutions to accessibility issues before they become a problem, Leo’s team is able to build trust and demonstrate their commitment to improving their client’s businesses.
By using Silktide as a sales tool, Accenture has increased the capacity of its department and its ability to quote for projects at scale. The team has grown to over 60 accessibility staff under Leo’s tenure, most of which are at capacity owing to the increased volume of work that Silktide has enabled them to attract.
Leo and his team believe firmly that improving accessibility for their clients is incredibly important, and the impact on millions of people around the world who visit these large websites cannot be overstated.
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