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Global Impact of the European Accessibility Act (EAA)

The European Accessibility Act (EAA) isn’t just some European law that only folks in the EU need to worry about—it’s got a much bigger reach than that!

While it’s focused on improving accessibility for products and services within the EU, businesses all around the world—yes, even yours—need to take note.

If you’re doing business with the EU or have customers there, this act might just be knocking on your door. Let’s dive into what this means for you, whether you’re in the UK, the USA, or anywhere else.

Does the EAA affect Non-EU countries?

Yes, it does. The EAA applies to any business offering products or services to EU citizens, regardless of where the company operates.

  • Digital products and services: Websites, apps, and digital platforms catering to EU users must meet EAA accessibility standards. This includes e-commerce sites, streaming platforms, and online banking systems.
  • Physical goods: Products like consumer electronics and payment terminals sold in the EU must comply with accessibility requirements.
  • Cross-border e-commerce: Online stores and booking services targeting EU customers must ensure their platforms are accessible to avoid penalties and retain market access.

The global ripple effect of the European Accessibility Act

The EAA is setting a high bar for accessibility, and its influence is being felt worldwide.

1. Alignment with International Standards

The EAA’s digital accessibility requirements are based on WCAG 2.1, which is already a global benchmark for accessibility. If you’re adhering to WCAG 2.1 already you’re off to a good start. However, don’t assume you’re fully covered – regional differences mean you’ll need to double-check compliance.

  • Pro Tip: Aim for WCAG 2.2 instead of just 2.1 to future-proof your efforts.

2. Inspiration for other countries

The EAA’s comprehensive approach could inspire similar legislation globally:

  • UK: Post-Brexit, UK businesses trading with the EU must meet both the Equality Act and the EAA.
  • USA: The Americans with Disabilities Act lacks the EAA’s level of standardization. U.S. businesses targeting EU customers will need to bridge this gap.
  • Canada: With the Accessible Canada Act aligned to WCAG standards, Canadian companies should focus on ensuring their compliance matches EU-specific requirements.

3. Competitive advantages

Accessibility isn’t just about legal compliance—it’s a business opportunity.

  • Global appeal: Accessible products show your commitment to inclusivity, boosting your reputation.
  • Market expansion: The EU has 87 million people living with disabilities—don’t miss the chance to engage this untapped audience.
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