A banking institution with a people-first mindset
For over a century, North Shore Bank has been a trusted financial institution serving communities across Wisconsin. With more than 40 branches and around 500 employees, the bank takes pride in providing exceptional service to its customers while adapting to the ever-evolving digital landscape.
A major component of this strategy is ensuring that the bank’s website remains a seamless, accessible, and high-performing gateway for both customers and prospects. Managing this digital presence is the responsibility of Tim Gluth, Digital Solutions Manager at North Shore Bank.
With over two decades of experience at North Shore Bank, Tim has witnessed firsthand the evolution of digital banking. His role requires him to ensure the website delivers accurate information, fast load times, and a top-tier user experience – critical factors for both existing customers accessing their accounts and prospective clients exploring the bank’s offerings.
We want to give both our customers and our prospective customers the best experience that they can get. We know that our customers rely on our website as a gateway to their online banking.
Digital Solutions Manager, North Shore Bank
Tim is the sole user of Silktide within the bank, working closely with the Vice President of Marketing to monitor performance and accessibility through regular reports and analytics reviews.
The challenge: Streamlining website optimization
Before Silktide, North Shore Bank was using another platform for web compliance and analytics. However, when that platform unexpectedly removed a critical feature, the team faced a major disruption in their workflow. This feature had been an essential part of their website monitoring process, and its absence left a significant gap in their ability to ensure compliance and usability.
Recognizing the need for a new, more reliable solution, Tim and his team began researching alternative platforms. Their primary requirements included:
- Comprehensive accessibility compliance monitoring
- Powerful analytics and heatmaps for user behavior insights
- A fast, intuitive platform that simplified website management
After comparing several options, Silktide emerged as the clear winner due to its combination of powerful features, ease of use, and AI-driven insights that provided actionable recommendations.
The other system we were using made a change that we weren’t aware of and removed a feature we had relied on. After some searching and research, we found Silktide, and you guys won out as far as features, ease of use, and everything else.
Digital Solutions Manager, North Shore Bank
The solution: A comprehensive approach with Silktide AI and analytics
Since switching to Silktide, Tim has transformed the way North Shore Bank manages its website. The platform provides a single, centralized dashboard that allows him to track accessibility, performance, and user engagement – all in one place.
One of the standout features for Tim has been Silktide AI, which offers detailed accessibility recommendations tailored to North Shore Bank’s website. Instead of requiring extensive research and technical expertise, Silktide AI provides clear, step-by-step instructions for resolving compliance issues quickly and efficiently.
We have utilized Silktide to help streamline our understanding of various review requirements. It gives a clear description of what needs to be implemented, and put those changes into production. That’s been quite beneficial.
Digital Solutions Manager, North Shore Bank
Beyond accessibility, Silktide’s analytics tools (including heatmaps, click maps, and frustration maps) have provided crucial insights into how visitors interact with the site. This data has enabled Tim and his team to make strategic content and design adjustments, ensuring that key calls-to-action and important information are always easily accessible.
“We recently launched a brand refresh on our website and have been paying attention to how site visitors are using our updated pages. Are they scrolling as far as we want them to? Are they hitting the calls to action that we want them to interact with?”
With Silktide’s fast scan turnaround times, Tim can make changes and quickly assess their impact without waiting for lengthy re-evaluations.
“I do appreciate how quickly the results get turned around with Silktide. I feel like I’m getting a little more done, and I don’t have to sit around and wait for things to recompile.”
Driving accessibility and performance
With Silktide’s continuous monitoring and automated checks, Tim has been able to identify and resolve accessibility issues much more efficiently than before. The AI-powered suggestions eliminate the guesswork, helping him make improvements that align with WCAG guidelines.
Beyond accessibility, Silktide has also streamlined North Shore Bank’s entire workflow. Instead of relying on multiple tools for link checking, spell checking, analytics, and compliance monitoring, everything is now consolidated within one powerful platform.
Without Silktide, we’d have to use a conglomeration of other products – one for link checking, one for spell checking, one for accessibility. That would mean logging into multiple systems, making things much more complex.
Digital Solutions Manager, North Shore Bank
This all-in-one approach has freed up valuable time, allowing Tim to focus on broader website optimization efforts that enhance the overall digital experience for customers.
The impact: A seamless, optimized experience
Since adopting Silktide, North Shore Bank has seen measurable improvements in accessibility, user engagement, and workflow efficiency. By leveraging AI-driven insights, heatmaps, and comprehensive analytics, Tim has been able to:
- Optimize content layouts based on real user behavior
- Enhance accessibility scores with actionable, AI-powered recommendations
- Streamline website monitoring and compliance reporting
The ease of use and speed of Silktide’s platform have been game-changing, allowing Tim to stay ahead of website issues and make informed decisions quickly.
Silktide is easy to use, easy to understand, and easy to take action on. That’s what I love about it.
Digital Solutions Manager, North Shore Bank
Looking ahead
As North Shore Bank continues to expand its digital presence, Silktide will remain an essential tool in maintaining and improving the bank’s website. With a focus on continuous improvement, Tim is committed to using Silktide’s insights to further enhance accessibility, performance, and user experience.
For organizations considering Silktide, Tim’s advice is simple:
Try it out, kick the tires, and I think as soon as you do that, you’ll see its speed and you’ll see its ease of use. Ultimately, you’ll see how easy it is to achieve whatever whatever goals you have toward improving your website.
Digital Solutions Manager, North Shore Bank
With Silktide’s intuitive platform, AI-powered insights, and powerful analytics tools, North Shore Bank is well-equipped to deliver an exceptional digital experience for its customers – now and into the future.
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