Turner & Townsend, a global professional services firm specializing in construction, cost consultancy, and digital solutions, faced a growing challenge: how to ensure their website reflected their status as an industry leader while meeting modern accessibility standards.
With Silktide, the company has made strides toward creating an inclusive and effective digital presence.
We sat down with Beth Wadlow, Turner & Townsend’s Digital Manager, who shared how Silktide has been instrumental in their journey to improve accessibility, streamline workflows, and prepare for future growth.
Establishing a foundation for global leadership
Turner & Townsend’s extensive portfolio of services spans asset management, cost and commercial management, sustainability, and digital transformation. Their website is the front door to these services, acting as a vital tool for engaging clients, showcasing thought leadership, and upholding their brand.
Beth described her role as ensuring that the company’s website is both reflective of their brand and serves as a functional resource for clients. “A big focus of mine is making sure our website helps clients understand who we are, how to get in touch, and what we can offer. It’s also about positioning us as thought leaders in our industry,” she explained.
Overhauling an outdated website
Prior to adopting Silktide, Turner & Townsend struggled with an outdated corporate website that struggled to meet modern accessibility standards. The company embarked on a major redesign in collaboration with their agency partner, 26, with the ambitious goal of achieving AA compliance for accessibility.
“When we started this journey, our corporate website was underachieving when it came to accessibility standards. Silktide gave us the tools to check our progress and ensure the agency delivered the site according to the guidelines we set,” Beth noted.
Silktide became an integral part of their pre-launch process, allowing the team to identify and resolve critical issues before going live.
Streamlining workflows with Silktide
Post-launch, Silktide continued to play a central role in maintaining and improving the new website. Integration with their CMS enabled quick identification and resolution of issues, directly streamlining workflows.
“Silktide’s integration with our CMS through an API has been a game-changer,” Beth said. “If there’s an issue flagged, like a broken link or an accessibility error, we can click through and edit the page directly. This saves us so much time.”
Silktide’s integration with our CMS through an API has been a game-changer
Digital Manager, Turner & Townsend
Additionally, Silktide facilitated better collaboration with their agency. “We’ve onboarded our agency as Silktide users. The task assignment feature is fantastic—it means they can take ownership of fixing errors in the code while we focus on the content,” Beth explained.
Managing challenges with limited resources
Despite these advances, the team acknowledges resource constraints. “We simply don’t have enough capacity to dedicate as much time to accessibility as we’d like. But having Silktide gives us confidence that we’re addressing the most pressing issues first,” Beth shared.
Silktide’s dashboards and insights empower the team to prioritize tasks and maintain visibility into the website’s performance, even with limited time available.
A clear path for future growth
Looking ahead, Turner & Townsend plans to expand their web presence.
“We want to focus on providing the best experience and content with a localized focus and we think Silktide can help with that,” Beth said.
With Silktide’s help, the team can focus on proactively improving their sites while ensuring consistent quality and compliance across multiple regions.
What Turner & Townsend values about Silktide
When asked about her favorite features, Beth highlighted Silktide’s ability to simplify complex processes and empower collaboration.
“The functionality is so straightforward, and the integration with our CMS makes resolving issues painless,” she explained. “It’s also great that Silktide breaks everything down into clear, actionable steps—this makes it easy to focus on improvements without getting overwhelmed.”
Beth also praised Silktide’s flexibility: “Whether it’s managing content errors or assigning tasks to our agency, it adapts to fit our needs.”
Results and reflections
For Turner & Townsend, Silktide has proven to be more than just a tool—it’s a trusted partner in their digital transformation. From tackling accessibility challenges to creating a more efficient workflow, the platform has laid the groundwork for continued success.
“Silktide has given us the structure and insights we need to improve accessibility and usability on an ongoing basis,” Beth said. “We’re still on our journey, but having this tool makes all the difference.”
Turner & Townsend’s partnership with Silktide demonstrates how even the most complex organizations can elevate their digital presence. By leveraging Silktide’s intuitive tools and powerful features, they’ve not only addressed immediate issues but also set the stage for sustained growth and innovation in the years to come.
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