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What digital assets are affected by the European Accessibility Act (EAA)?

In this section, we’ll explore what digital assets are, how the EAA impacts your online presence, and what steps you need to take to ensure your business meets accessibility standards.

What are digital assets?

Digital assets refer to any online interface or system where users engage with your business. These assets can include:

  • Websites: Public-facing web pages for marketing, e-commerce, or information
  • Mobile applications: Apps for smartphones and tablets
  • Online portals: Systems like banking platforms, booking tools, or customer support portals
  • Self-service terminals: Digital kiosks such as ticket machines or restaurant ordering systems
  • Multimedia content: Videos, podcasts, or other media hosted online
  • E-commerce platforms: Online stores and apps for browsing, purchasing, and managing accounts

How the EAA impacts your digital presence

Websites

Everyone must be able to access information, navigate pages, and complete actions like filling out forms or making purchases.

  • Content must be perceivable (e.g., alt-text for images, captions for videos)
  • Navigation must work with assistive tools like screen readers or keyboards
  • Forms and buttons must be operable without a mouse
  • Design must be understandable and consistent

Mobile applications

Apps must meet the same accessibility standards as websites.

  • Non-text elements must include accessible labels or descriptions
  • Apps must be navigable via assistive technologies, such as voice commands
  • Input fields must support alternative methods like voice-to-text

Online portals and transaction systems

Portals for managing accounts, making purchases, or submitting information must be barrier-free.

  • Clear and visible form labels
  • Keyboard accessibility for navigation and data entry
  • User-friendly error messages for input mistakes

Multimedia content

Videos, podcasts, and other media must be accessible to users with hearing or visual impairments.

  • Videos must include captions
  • Audio descriptions for key visual elements
  • Transcripts for audio-only content

Self-service terminals

Kiosks and other terminals must be designed for all users, including those with mobility or visual impairments.

  • Interfaces must support high-contrast modes or voice commands
  • Physical designs must be accessible for wheelchair users
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