And it’s not just the right thing to do; it’s essential for legal compliance, expanding your audience, and delivering exceptional user experiences.
Why accessibility should be a priority
- Legal compliance: Many regions have laws requiring accessible digital content, like the Americans with Disabilities Act (U.S.) and the European Accessibility Act (EU). Non-compliance risks fines, lawsuits, and reputational damage.
- Reaching a broader audience: Over a billion people worldwide live with disabilities. Accessible websites open your organization to this audience.
- A better experience: Clear navigation and structured content improve usability for everyone
- Corporate responsibility: Accessibility is not just good practice; it reflects well on your brand and builds customer loyalty.
How to lead accessibility in your organization
As a manager or senior leader, you have the influence to make accessibility a core part of your organization’s DNA.
1. Set the example
- Make accessibility a core value: Integrate accessibility into your organization’s mission and goals. Highlight its importance in internal communications and strategy meetings.
- Champion accessibility: Be a visible advocate. Regularly emphasize its role in creating better customer experiences and meeting business objectives.
2. Embed accessibility into policies
- Create clear guidelines: Develop an accessibility policy that outlines your organization’s commitment and provides actionable standards.
- Include accessibility in strategy: Make it a focus in planning and resource allocation. Ensure accessibility is part of key performance indicators (KPIs) and project objectives.
3. Foster a culture of accessibility
- Raise awareness: Provide ongoing education through training sessions, newsletters, or webinars. Share how accessibility impacts your users and your organization.
- Empower champions: Identify team members passionate about accessibility and give them the tools to advocate within their departments.
4. Make accessibility part of every project
- Start early: Bring accessibility into project discussions from day one. Ensure teams are aware of requirements and have access to resources.
- Treat accessibility as a deliverable: Include accessibility checks in project timelines and hold teams accountable for compliance.
5. Measure progress and report results
- Set goals: Define measurable targets, such as achieving WCAG compliance or reducing accessibility complaints.
- Conduct audits: Regularly review your digital assets for accessibility issues, and track improvements over time.
- Keep leadership informed: Provide updates on accessibility initiatives to ensure it remains a priority at the highest levels.
6. Engage stakeholders and experts
- Gather feedback: Work with users with disabilities to understand their needs and improve your digital experiences.
- Collaborate with specialists: Partner with accessibility experts or advocacy groups to stay informed on best practices and trends.
Accessibility is everyone’s responsibility
Creating an accessible organization requires leadership and collaboration. As a manager, you set the tone for your team by prioritizing inclusivity and ensuring accessibility becomes a shared commitment.