The good news? You have the power to make sure your website doesn’t end up in that hall of shame.
This chapter is your starting point. Whether you’re a manager, marketer, content editor, designer, or developer, we’ll show you how accessibility fits into your role and why it’s about more than just ticking a box.
Who this is for
If you’re part of a team that creates, manages, or markets websites, this chapter is for you. We’re keeping it jargon-free and practical so you can easily see where you fit in. It’s not for tech wizards looking for deep code dives – that comes later.
Why accessibility is more than guidelines
Sure, the POUR principles (Perceivable, Operable, Understandable, Robust) from WCAG are important, but accessibility isn’t just about meeting standards. It’s about creating digital spaces that work for real people, no matter their abilities.
Accessibility works best when it’s:
- Holistic: Woven into your organization’s DNA, not added as an afterthought.
- Collaborative: Every role, every perspective contributes to better results.
- Human-focused: At its core, accessibility is about people, not checklists.
How to use this chapter
Think of this as a role-by-role guide to making the web more inclusive:
- Managers: Set the tone and empower your team.
- Marketers: Reach a broader audience with inclusive content.
- Content editors: Write and organize for everyone.
- Designers: Build experiences that are as functional as they are beautiful.
- Developers: Lay the technical groundwork for accessibility.
Accessibility isn’t a one-and-done task – it’s a continuous journey. By learning the fundamentals in this chapter, you’ll not only start that journey but inspire your team to stick with it.