Marketers play a crucial role in how content is presented and consumed online. Their decisions impact not only the reach and engagement of a brand but also the accessibility of content.
This chapter focuses on the key practices that marketers should adopt to ensure that their campaigns and content are inclusive and accessible.
Articles in this chapter
Use alt text for accessibility, not SEO
Alt text exists primarily for accessibility, so describe the image meaningfully. That means no keyword stuffing.
Avoid auto-playing media
Unexpected sounds can be jarring, especially for users with sensory sensitivities.
Consider social media content accessibility
Add captions and alt text, and avoid excessive GIFs or flashing images.
Create accessible infographics and charts
Provide a text summary so users who can’t view the visuals still get the key message.