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Accessibility fundamentals for content editors

As the voice of the site, your words (and how they’re structured) directly impact user experience.

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Write clearly and concisely

The simpler the language, the easier it is for everyone to follow. Aim for everyday words.

Use descriptive headings

Think of them as signposts. Clear, concise headings help all users, including screen reader users, navigate through content quickly.

Provide text alternatives for images

Alt text isn’t just a box to fill; it’s a way for visually impaired users to understand the images. Be descriptive but concise.

Ensure link text is descriptive

“Click here” won’t cut it. Try “Read our accessibility guide” or “Learn more about keyboard shortcuts.”

Transcribe video and audio content

Imagine missing out on half the conversation at a party! Transcripts help users access the full experience.

Avoid using PDFs when possible

PDFs can be accessibility nightmares. HTML is more flexible and user-friendly.

Use lists for related content

Lists are like visual breathers for everyone. They keep things organized and easy to scan.

Check readability levels

Aim for a readability level accessible to most people. Tools can help you measure this.

Test content with screen readers

Pop open a screen reader and listen to your content. Is it making sense?

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