Accessibility
If you use a screen reader, rely on captions, or navigate by keyboard, the daily experience of social media in 2026 is still a frustrating one.
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The Federal Trade Commission's click-to-cancel rule was struck down in July 2025. That sentence is true. The conclusion some businesses have drawn from it – that making people fight to cancel is safe again – is not.
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A page you know that ranks in the top three for a query gets completely ignored by the AI Overview sitting above it, while a less authoritative article from a domain you've never heard of gets quoted verbatim. Why?
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A chatbot can pass every automated accessibility scan on the market and still be unusable for someone navigating it with a screen reader.
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The most disorienting thing about bad software isn't that it fails; it's that it fails in ways that make us feel like the problem.
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The Forbes Accessibility 200 measures a plausible proxy for accessibility, not accessibility itself.
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On 4 June 2026, the Tribunal judiciaire de Caen confirmed that the Auchan off-ramp was not available to everyone, and a self-declared accessibility percentage under 100% was not enough.
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If you've been creating content to improve rankings but seeing diminishing returns, the problem is likely that Google's 2025 algorithm changes rewarded strategic intent over content quantity.
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WCAG 3.0's March 2026 working draft introduces Bronze-Silver-Gold scoring that compliance tools currently in use aren’t built to handle.
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Accessibility improvements are likely to directly translate to conversion rate gains, expanded market reach, and measurable ROI. So why don't teams prioritize them more?
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If you’re like me, your organic traffic has dropped while your rankings have stayed the same. What’s up with that? What does success look like in a post-AI search landscape, and how do we measure it?
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Accessibility
All our accessibility-related articles.
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Posts about the world of business.
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Miscellaneous posts that are broad-ranging in their topics.
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