I’ve been working in SEO since 2011. There have been plenty of times where industry pros have waxed rhapsodic about how SEO is dying, we’re all out of work, the end is nigh, etc. Of all those, the advent of LLMs is probably the single event that’s changed SEO the most since search engines became a thing at all.
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Teams that fix form accessibility errors first see measurably higher conversion improvements than those starting with alt text, despite alt text violations appearing on 60% more websites.
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If your organization produces public-facing PDFs, you need to adhere to PDF accessibility standards. Easier said than done.
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AI “understanding” is just statistical pattern matching. But it’s scaled to create emergent behaviors that arise from a bonkers amount of computational volume.
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Google recently announced what they called "Modern Web Guidance" (MWG) at Google I/O, pitching it as an expert-vetted framework to help AI coding agents build accessible, secure, and performant web experiences. And how great it would be if it worked.
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For thirty years, Section 230 made social media platforms legally untouchable. That ended in March 2026 when a Los Angeles jury ruled on a $6 million verdict, which represents the first successful exception to Section 230’s platform immunity shield in the law’s history.
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Screen reader users can reliably identify AI-generated alt text, and they abandon navigation tasks more frequently compared to when human-written alt text is used.
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This case will determine whether competitive analysis remains possible or becomes legally prohibited.
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Is this the first major step in breaking Google’s search monopoly? Honestly, probably not. But I’ll be getting the popcorn anyway.
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If you want to appear in LLMs and AI Overviews, create well-structured, conversational content that appears in the top 10 search results.
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