Moving from WebScan to Prospect and Insites

This information only applies to members of the WSI franchise.

What’s happening?

WebScan is being replaced by two new tools: Prospect and Insites. All ICs with access to WebScan are able to use these new tools now; WebScan will be retired at the end of March 2018.

Why is this happening?

WebScan was launched 10 years ago, and is being retired for newer technology. It will not be possible to support WebScan for much longer.

What will change?

Prospect and Insites are completely new tools, made by the same company as WebScan, but more specialised. Prospect is focused on selling digital marketing, and Insites is focused on improving websites.

  WebScan Prospect Insites
Designed for Selling + improving Selling Improving
Pages tested per website 100 10 100
Average time to test 21 minutes 2 minutes 10 minutes

Some ICs may have used an earlier version of Prospect before, under the name Haystack. Prospect is essentially Haystack, but with roughly twice as many tests and other improvements.

How will I be trained?

There will be two training webinars, one for each product:

Experts from each tool will be on hand to answer your questions. WSI will contact you with details of each webinar nearer the time.

About Prospect

Prospect is focused on selling digital marketing. It helps you discover new prospects you don’t even know yet, for example, searching for “florists in San Francisco”:

From here, you can run multiple reports at once with a few clicks. A report typically takes 1-2 minutes to complete, and starts with a dashboard like this:

From here you can see good and bad points highlighted. (You can choose to hide any of these by clicking the ‘x’ next to them). Click on a point to view more detail:

Compared with WebScan, reports are specifically designed for completely non-technical prospects to read and benefit from. Note how above we explain how “46% of online shopping is done on mobile devices”. Explanations, often with illustrations, are standard for Prospect.

It’s much faster to create a competitor report in Prospect than in WebScan. Just add the competitors and they’ll appear side-by-side:

Prospect offers many powerful options for sharing a report. You can email, and be notified when your email is opened. You can generate a share link – ideal for a text message, or even a social media post – and you can add your own photo and contact information:

Finally, once you have websites in Prospect you can search them by criteria. For example, which websites were updated in the last 100 days?

About Insites

Insites is focused on making websites better. While Prospect helps you convince someone their website can be improved, Insites is designed to help you make those improvements.

Much of Insites will look familiar to WebScan users, including the initial summary screen:

There’s no separate progress screen anymore. When you start testing a website in Insites, we show results as soon as we have them, so you can start to read your report even before its finished. Details just expand as more of your website is discovered.

Insites provides a vastly improved interface for working through actual errors. For example, with spelling errors, you can click on the magnifying glass icon to see problems highlighted on your actual pages:

You can teach Insites that a given issue is acceptable – for example, a word is spelled correctly – or tell it that you want to ignore something. You can re-test a single page in a report at any time. And your results are updated immediately.

Insites tests all the pages of a website in both mobile and desktop devices. A new test shows you specific issues with mobile layouts:

Because Insites now tests with real devices, it can test almost any website, including many sites that were untestable in WebScan.

Reports can be scheduled to run on regular intervals – for example, you might test a website once every month. When a scheduled report is completed, Insites can send you an email highlighting any changes:

Many tests now graph information over time. For example, as your continue to test a website in Insites, you might see your backlinks change over time:

If you wish, you can create users for your customers, and give them permission to see their reports. If you want, you can even give them rights to approve and reject issues themselves.

How do I know which tool to use?

Prospect is ideal for discovering new leads, and for creating fast engagement with those leads. Consider it for marketing campaigns, cold calling, and face-to-face meetings.

Insites is ideal for improving websites. Consider it as a value-added service you can sell as part of your maintenance packages. It can also work for sales to larger or more demanding prospects.

What languages are supported?

Both Prospect and Insites can test websites in any language. However, some specific tests – such as spell checking – are only supported for some languages or locations.

Insites supports a lot more languages than WebScan – up to 50 languages can now be spell and grammar checked.

The Insites tool, and the reports it creates, are only available in US English. Prospect and its reports are available in more than 10 different languages, including English, Spanish, German and French.

How many reports can I run?

By default, you may run 50 Prospect reports a month, and 15 Insites reports a month. A report is a single test of a website, if you re-test a website you must use up a report.

With Insites you can re-test individual pages without using up a report, e.g. if you test a website and fix a problem on one page, you can retest that single page without using up any of your credit.

How have tests changed?

A lot of WebScan tests have new names, or have been merged, expanded or removed, due to changes in how the modern web works:

Prospect Insites
Alternative text Yes Yes
Amount of content Yes No
Analytics Yes Yes
Broken links Yes Yes
Contact details Yes (phone and email only) Yes
Content keywords Yes No
Content management Yes, renamed “Content management system” Yes, part of new “Technology” test
Cookie law No Yes
Domain age Yes No
Error pages No Yes, part of new “Broken pages” test
Facebook Yes Yes, expanded
Freshness Yes, renamed “Last updated” No
Headings Yes No
Incoming links Yes, renamed “Backlinks” Yes, renamed “Backlinks”
Internal search No No
Missing files No Yes
Mobile Yes Yes, part of new “Mobile layout” test
Open Graph No Yes, part of new “Metadata” test
Popularity No Yes
Printability No No
Readability No Yes, renamed “Reading age”
Redirections No Yes
Search engine results Yes, renamed “Page titles and descriptions” Yes, part of new “Metadata” test
Search ranking No Yes
Social interest Yes, renamed “Social sharing” Yes, renamed “Social sharing”
Speed Yes, renamed “Website speed” Yes, split into two new tests: “Desktop speed” and “Mobile speed”
Spelling No Yes
Stylesheets No No
Typosquatting No No
URL format No No
W3C compliance No No

Generally if a test has been removed it is because it was technically irrelevant, rarely used, and/or replaced by something better.

How do I get access?

If you are a member of the existing WSI ESAP bundle, you will receive access credentials on October 31st. If you haven’t, please contact WSI.

Is my username / password the same for both tools?

Users are not shared automatically between Prospect and Insites. You might have different login details for each tool, depending on how they were set up.

This means you can create a user on one tool, and it won’t affect the other.

What happens to WebScan?

By the end of March 2018, WebScan will be taken offline and will no longer be available.

There is no way to transfer the data from WebScan into either Insites or Prospect, as reports and the underlying technology are very different.

If you want to keep WebScan reports after March 2018 we recommend you export them to PDFs.

I have more questions

All support for Prospect and Insites is now handled by WSI, and not Silktide. If you have questions, please direct them to WSI.